Practical thinking on software, product strategy and technology — from the perspective of people who build products.
No trend chasing. Just ideas, trade-offs and lessons worth sharing.
An MVP is not a smaller version of a finished product. It is a tool for learning. Here is what founders should decide before writing a line of code.
Web Development
Templates are fast to start and quick to deploy. But for businesses where the website is a primary sales channel, the trade-offs add up fast.
5 min read · Jul 28, 2026
ReadSoftware Engineering
Technical debt is not a moral failing — it is a trade-off. The problem is that most teams never measure the interest on the debt they accumulate.
7 min read · Jun 15, 2026
ReadTechnology Strategy
The best technology decision is often the least glamorous one. A practical framework for deciding when to build and when to buy.
6 min read · May 20, 2026
ReadGood technology decisions usually start with better questions.
Insights is where we explore those questions — the trade-offs, patterns and lessons behind building useful software.
Reading is useful. The real conversation starts with what you're trying to build.
